With this update, users can now easily see posts from accounts and people they follow, eliminating random posts from unfollowed accounts. Zuckerberg made the announcement during a broadcast on his Instagram channel and hinted at more updates to come.
Meta launched its Twitter competitor, 'Threads,' on July 5, 2023, with the aim of enabling users to share text updates and participate in public conversations. The platform allows anyone to post up to 500 characters, along with links, photos, and videos up to 5 minutes in length.
Initially, Threads experienced phenomenal growth, attracting over 100 million users within a month of its launch. This success can be attributed to its integration with Instagram, which made it easier for users to sign up using their Instagram IDs. However, despite the promising start, the platform has witnessed a sharp decline in daily usage, with a drop of up to 70%.